ZAPPOS ADAPTIVE
Zappos was launching a new line called Adaptive, responding to the need of 50 million Americans who needed better designed clothing for their daily lives. META Productions produced and John Cameron directed the spot that featured Para Olympian Michelle Salt, wheelchair engineer Christian Bagg, make up artist Bean Gill and the Petersen family for Cult Collective creatively led by Sabrina McAllister. The piece aired in Las Vegas at the Zappos Theater as part of the launch of the line and is featured on their website.
